YWAM Château Design System v1.0 April 2026

A house with weight.

함께 쌓는 집 — 무게가 있는 집.

The visual reference for everything we make — palette, type, components, and the language of the chateau. Warm but not casual. Rooted but not closed.

매일 쓰는 사람들을 위한 자료 — 디자이너, 커뮤니케이터, 이 일을 이어갈 다음 스태프. 브랜드 매뉴얼이 아닌, 우리가 묘사하는 공간이 정직하게 지켜주는 참고서.

Voice
Plainspoken · bilingual솔직한 어조 · 이중언어
Display type
Cormorant Garamond디스플레이 서체
Primary mark
Moss · #426930주요 마크 · 모스
Origin
Switzerland · Korea · France스위스 · 한국 · 프랑스
Section 01

Brand identity.

Two flame-like forms cradling a chateau, with a cross at the interior. The mark holds tradition and warmth at once.

Primary lockupsMoss is primary · the wordmark leads · the icon supports

Horizontal logo, green on cream
Horizontal · primarylogo-horizontal-green.svg
Vertical logo, green on cream
Vertical · stamplogo-vertical-green.svg

Wordmark vs. iconLead with the wordmark · the icon stands alone only when context already names us

Horizontal wordmark
Horizontal wordmarkprimary lockup
Vertical wordmark
Vertical wordmarkstamp · plaque
Horizontal icon
Icon · horizontalapp · favicon
Vertical icon
Icon · verticalavatar · seal

ColorwayThree weights, no others — no recoloring beyond these

Green vertical logo
Green · primary#426930
Black vertical logo
Black · editorial#000000
White vertical logo on stone
White · on stone#2B2620
White vertical logo on moss
White · on moss#426930

ApplicationsHow the mark behaves across cream, stone, moss, and photography — same logo system, different surface

Mark on letterhead
15 rue du Château
25210 — Le Russey
France
letterhead · A4
Stationerymoss on cream
Mark on dark UI
Apply for the spring cohort.
digital · 1080×1350
Social cardcream on stone
Newsletter band on moss
Drawing near, together.
newsletter · monthly
Newslettercream on moss
Story header on blush
Six escapes, one home.
story · feature
Story · warmmoss on blush · terra accent
Mark on photographic background
On photographyhorizontal white · bottom-left
Poster header on gold
A door, still open.
poster · A3
Postercream on gold band · stone body

SizingFour lockups · five sizes each — top to bottom, large to minimum

56 px
40 px
28 px
20 px · min
Horizontal · wordmark Hero, navigation, footers · 20 px minimum
120 px
88 px
64 px
44 px · min
Vertical · wordmark Stamps, plaques, posters · 44 px minimum
56 px
40 px
28 px
20 px · min
Horizontal · icon Inline marks, list bullets · 20 px minimum
96 px
64 px
44 px
32 px · min
Vertical · icon Avatar, favicon, seal · 32 px minimum

ClearanceKeep at least the height of the icon clear on every side

x x = icon height Logo with clearance
Clearance · ≥ xall four sides
x vertical Vertical with clearance
Vertical · ≥ xstamp surfaces

Don'tFour ways to break the mark — please don't

Stretched
Don't stretch.
On clashing color
Don't place on clashing color.
Drop shadow
Don't add effects.
White on light
Don't reverse on light.

What the system protectsSix commitments named in the workshop · every design decision answers to these

01 · Rootedness

Old wood, slow time.

뿌리 깊게 — 천천히.

The brand reaches back to humanist letterforms, masonry, foliage, iron. The chateau itself is built slowly — the system should feel built, not generated.

02 · Bilingual, equal weight

Two tongues, one room.

두 언어 — 한 식탁.

Korean is never a translation footnote. It sits beside English at the same size and the same care. Each school's distinct voice was lost in year one when this slipped — it is the first rule the templates hold.

03 · Walking alongside

Beside, not above.

곁에서 — 위에서가 아닌.

The voice never directs from above. It walks beside the reader — plain sentences, honest about pace and cost. Aspirational gradients and stock heroics aren't our register.

04 · Unperformed

Plain light, real faces.

꾸미지 않음 — 그대로의 빛.

Pure documentary isn't enough — neither is gloss. We direct with restraint: available light, candid moments, declarative copy. Not afraid to show work in progress.

05 · Learnable

Any hand can hold it.

누구나 이어 쓸 수 있도록.

The brand cannot depend on one technical person. Templates, tokens, and rules are written so a new staff member or student can carry it forward — in Canva, in print, on the website.

06 · One Korea, named

The gateway, said plainly.

원 코리아 — 우리의 입구.

One Korea isn't a campaign — it is the lens. Every divided place is read through it. The system uses the words concretely: One Korea, North Korea, reconciliation, reunification. Plain nouns, no euphemism.

Section 02

Voice & tone.

Distilled from Brand Workshop 2 — the synthesized brand sentence, the Golden Circle, the four movements every project lives inside, and the principles that govern how we write.

The north starOne sentence — precise enough to make decisions from, human enough to be spoken aloud

Brand sentence · synthesized
YWAM Château exists for young people to encounter God's presence, recover their true purpose, and become a multicultural family that carries His heart for reconciliation — in One Korea, and in every divided place.

YWAM 샤또는 청년들이 하나님의 임재를 만나고, 본래의 부르심을 회복하며, 그분의 화해의 마음을 품은 다문화 가족이 되도록 — 원 코리아 안에서, 그리고 모든 분단된 자리에서 — 존재합니다.

Workshop 2 · 22 April 2026 Distilled from 11 contributions · KO + EN Use as the test, not the tagline

The four movementsEncounter → restoration → family → reconciliation · every project lives inside this arc

I · Encounter

Presence, first.

하나님의 임재 — 시작점.

Before strategy or program, an encounter with God's presence. The interior experience that makes everything else real rather than programmatic.

II · Restoration

Purpose, recovered.

잃었던 부르심의 회복.

For those who lost their motivation for life — direction returns. Hope and habits that re-form a productive, God-shaped life.

III · Family

Multicultural, by table.

한 식탁의 다문화 가족.

Not an audience but a household — Korean and international, staff and student, living together honestly. Not pretending. Not treating mistakes as failures.

IV · Reconciliation

One Korea — and every divided place.

원 코리아 — 그리고 모든 분단된 자리.

The outward direction. One Korea is named concretely because it is irreplaceable. "Every divided place" keeps the theological scope: the vision is not only for a peninsula.

The Golden CircleWhy → How → What · communication from the inside out

WhyThe belief

God's heart is for every divided and broken place.

And young people, when rooted in who they are and who God is, become the ones who carry that heart into the world. One Korea is the gateway — the boundary where inside and outside meet, the entrance into a closed world and the exit through which reconciliation flows out.

  • Young people as God's primary agents — not a demographic, but the called.
  • Reconciliation between God and people, between divided nations, between a person and their identity.
  • A refuge of transformation — not mere acceptance, but revelation that restores.
  • Calling, not lifestyle — for Korean youth, the burden for the North is spiritual inheritance.
HowThe approach

Community that feels like family. Prayer before action.

Schools that form identity and expand vision. Honest, vulnerable relationships. Creative and strategic pioneering. A consistent posture of walking alongside people — not directing them from above.

  • Community as method — living together honestly, not pretending.
  • Prayer and worship as navigation — direction discerned before any action.
  • Creativity, initiative, adventurous posture — innovation as expression of calling.
  • Testimony and personal experience — transformation begins in lived story.
  • Walking alongside — accompanying people in their growth and calling.
WhatThe offer

Schools, vision nights, outreach, community life.

Programs and events through which the Why and How become tangible — a pioneering base that models how creative, strategic ministry can be built from the ground up.

  • OKDTS · One Korea Discipleship Training School — six months, EN + KO.
  • DBS · Discipleship Bible School — twelve weeks of intensive Bible.
  • SPL · School of Pioneering Leadership — for those called to pioneer.
  • One Korea Vision Night / Concert — testimony, worship, invitation.
  • Outreach to China, Europe, SE Asia, Latin America · NK border ministry.
  • Short seminars, business + creative gatherings, food ministry, community life.

How we soundEight principles for writing — short, plain, theologically grounded, bilingual

01 · Plainspoken

Short sentences. Real nouns.

짧은 문장. 분명한 명사.

The audit named what was missing, not what was almost-there. We write the same way: name the thing. Avoid corporate softness, devotional padding, or marketing superlatives.

Write

Six pastors. Six escapes. One Korea — a journey home.

여섯 명의 목사. 여섯 번의 탈북. 원 코리아 — 집으로 가는 여정.

Don't write

Embark on a transformative journey of discovery and impact.

변화와 발견, 임팩트의 여정을 떠나보세요.

02 · Bilingual without footnotes

Korean stands beside, not below.

한국어는 각주가 아니다.

Korean copy is set in the same scale, weight, and care as English. It is not a literal translation in italics — it carries its own voice. Each line is set so a Korean and an English reader meet the same sentence.

Write

A house with weight.

함께 쌓는 집 — 무게가 있는 집.

Don't write

A house with weight (무게가 있는 집)

한국어를 영어 옆에 작은 괄호로.

03 · Beside, not above

We walk with — we don't direct from.

곁에서 걷는다 — 위에서 지시하지 않는다.

The reader is met as a peer, not a project. We say "we" when we mean it. We don't promise transformation; we make room for it. Imperative voice is reserved for invitations, not instructions.

Write

We make room for what God might do. Come and see.

하나님께서 하실 일을 위해 자리를 마련합니다. 와서 보십시오.

Don't write

Discover the breakthrough that will change your life forever.

당신의 삶을 영원히 바꿀 돌파를 만나보세요.

04 · Honest about cost

Six months. Real outreach. Real tuition.

정직하게 — 시간도, 비용도.

Length, language requirement, location, money — named clearly and early. The brand respects the reader by not hiding the parts that ask something of them.

Write

Six months · Colorado lecture phase · field outreach · ages 18–30.

6개월 · 콜로라도 강의 · 현장 선교 · 18–30세.

Don't write

An unforgettable season of growth, in a beautiful setting.

아름다운 환경에서, 잊지 못할 성장의 계절.

05 · Theology, plainly

Use the words we mean.

신학적 언어를 — 분명하게.

God, Jesus, Holy Spirit, prayer, reconciliation, repentance, calling. Don't substitute "spirituality" or "energy" for theological nouns. We are a missionary base — language carries the work.

Write

A six-month discipleship around God's heart for One Korea.

원 코리아를 향한 하나님의 마음을 따르는 6개월 제자훈련.

Don't write

A transformative spiritual experience focused on reconciliation energies.

화해의 에너지에 집중하는 변화의 영성 체험.

06 · One Korea, named

Say the place, not the metaphor.

이름을 부른다 — 비유가 아닌.

One Korea, North Korea, the peninsula, reunification, reconciliation. Concrete nouns. Don't soften with abstraction ("a certain region"), don't dramatize ("the forbidden land"). The vision is also for every divided place — write that scope explicitly.

Write

North Korea, when it opens. Until then — the border.

북한이 열릴 때 — 그때까지는 국경에서.

Don't write

A closed nation in the East, awaiting a great awakening.

큰 부흥을 기다리는 동방의 닫힌 나라.

07 · Testimony over claim

One person says it.

한 사람의 증언이 — 한 문장의 광고보다.

Vision Night and Concert taught us this: transformation is communicated through individual testimony, not aggregate claim. Where we can, attribute. Where we can't, write as witness, not as marketer.

Write

"The place spoke me into a language." — Eun-ji, OKDTS '24

"이 자리가 나를 한 언어 안으로 데려갔다." — 은지, OKDTS '24

Don't write

Hundreds of lives changed. Thousands of stories. Endless impact.

변화된 수백 명의 삶, 수천 개의 이야기, 끝없는 임팩트.

08 · Pioneer, in progress

Show the building, not just the building.

짓고 있는 모습 그대로.

The base is pioneering — schools are being formed, the chateau is being made livable. We don't pretend it's finished. Honesty about the in-progress is part of the invitation: come and help build.

Write

First DBS class · April 2027 · dates to be confirmed.

첫 번째 DBS · 2027년 4월 · 일정 확정 예정.

Don't write

Now enrolling · world-class Bible training · since forever.

지금 등록 · 세계 최고 수준의 성경 훈련 · 오래된 전통.

Tone dialWhere we sit on the axes that matter — read these before you write

Devotional · interior
Witnessing
Reportorial · witnessing
Marketing · aspirational
Plainspoken
Plain · grounded
Soft · poetic
Honest
Honest · specific
Korean as translation
Equal weight
Korean and English, equal
Polished · finished
In progress
Pioneering · in progress

Workshop voicesVerbatim from team contributions · the source the brand voice answers to

YC exists to provide an intentional place for young people to take a pause from their life routines and come focused on learning who God is and who they are.
— JI · Why · Workshop 2
Not merely a refuge that tolerates everything, but a refuge where people are restored and transformed through revelation and truth.

단순히 모든 것을 용납해주는 피난처가 아니라, 계시와 진리로 회복되고 변화되는 피난처.

— Yaeju Kim · Why · Workshop 2
Honest and clear communication. Not being afraid to be vulnerable. Not treating mistakes as failures.

정직함과 명확한 소통, 취약해지는 것들 두려워하지 않는 것. 실수를 실패로 가져가지 않는 것.

— Yaeju Kim · How · Workshop 2
So that in pioneering, not only the physical but also the conceptual dimensions of vision can be expanded together within God.

개척 안에서 물리적인 것 뿐 아니라 비전에 대한 관념적인 것들도 하나님 안에서 확장해 나가는 것을.

— HaEun · Why · Workshop 2
Section 03

Colors, by hand.

Three palettes — primary (warm cream, gold, moss), neutrals (stone), and One Korea blues for testimony and bilingual contexts.

PrimaryCream is the page · moss is the brand · gold is the spark

Cream#F5F0E8 · page
Blush#E8D4C6 · panel
Gold#C8922A · accent
Moss#426930 · brand
Terra#C57B57 · italic
Sage#8FA68E · soft

NeutralsWarm grey, never cool. Built around stone #2B2620

Paper#FFFFFF
Stone 100#E8E4DC
Stone 200#CEC7BD
Stone 400#8A8178
Stone 700#3A322B
Stone#2B2620

One Korea — accent paletteFor bilingual context, testimony pages, the One Korea program

Deep#1A2A3A
Falls#3A6878
Mist#8EB8C2
Reach#B8D8E4
Sky#D4DEE2
Rangefull scale

Harmony & applicationHow the palettes pair on real layouts — page surface, accent, and weight

Discipleship

A house with weight.

무게가 있는 집.

Apply for April 2026 →
Editorial · defaultCreamMossGold
Newsletter

Drawing near, together.

함께 가까이 다가가는 집.

From the chateau, monthly · 매달
Reversed · groundMossCreamGold-warm
Apply

A door, still open.

여전히 열려 있는 문.

DTS · Apr–Aug 2026
Closing bandStoneGoldCream
Story

Six escapes, one home.

여섯 번의 도피, 하나의 집.

A pastor's journey · 한 목회자의 여정
Warm · photographicBlushTerraStone
One Korea

Where rivers meet the sea.

강들이 바다와 만나는 곳.

Bilingual testimony · 통일
One Korea · testimonyDeepMistReach
DBS

Drawing near through study.

말씀 안에서 다가가는 집.

Discipleship Bible School · 9 weeks
Quiet · DBSCreamSageStone
Section 04

Typography, set in stone.

Cormorant Garamond for display and editorial weight. Inter for utility text. Noto for Korean. The italic is the brand voice. Travel Poster Sans & Script in test below.

Display & headingsCormorant Garamond · 500 · italic accents the verb

DisplayCormorant 50088 / 0.98 / -0.022em
A house with weight.
Heading 1Cormorant 50056 / 1.05 / -0.018em
Drawing near through study.
Heading 2Cormorant 50040 / 1.10 / -0.014em
Programs of the chateau
Italic eyebrowCormorant italic 50028 / 1.20
An older language for a young vocation.

Body, lede & metaInter for clarity · italic Cormorant for ledes

LedeCormorant italic 40022 / 1.45
Six pastors. Six escapes. One Korea — a journey home, told in their own words.
BodyInter 40016 / 1.65
The Discipleship Training School is a five-month immersion: three months of teaching at the chateau and two months of outreach. We don't promise transformation, but we make room for it.
EyebrowInter 500 · uppercase11 / 0.22em tracking
Discipleship · Apr–Aug 2026 · Bilingual
MonoInter 400 · tabular12.5 / 0.02em
info@ywamchateau.com · 47.21°N 6.02°E · v1.0

KoreanNoto Serif KR alongside Cormorant · Noto Sans KR alongside Inter

Heading · KONoto Serif KR 50032 / 1.25
함께 쌓는 집 — 무게가 있는 집.
Body · KONoto Sans KR 50018 / 1.6
제자훈련학교는 다섯 달의 깊은 만남입니다 — 가르침과 훈련, 그리고 선교.

In test · Travel Poster familySans for Headline 2 · Script for detail accents · evaluation only

Headline 2Travel Poster Sans · 40064 / 1.05 · uppercase
A house with weight.
Headline 2 · altTravel Poster Sans · 40048 / 1.10 · uppercase
Drawing near, together.
Detail · scriptTravel Poster Script · 40044 / 1.10 · terracotta
an older language for a young vocation.
Detail · inlineTravel Poster Script · 40028 / 1.20 · accent
six pastors, six escapes — one Korea.
Pairing testSans headline + script kickerposter atop script · stacked
a quiet welcome to —
the Château.
Section 05

Spacing & surface.

A 4-pt grid, hand-feeling radii, and three shadow weights. The chateau is built in stone — surfaces are quiet.

Spacing scale · 4-pt

2xs4px
xs8px
sm12px
md16px
lg24px
xl32px
2xl48px
3xl64px
4xl96px
5xl128px

RadiiMostly square · pill for tags · soft md for cards

none0
xs4px
sm6px
md14px
pill999px

ShadowsWarm cast · low contrast · never blue

Shadow · sm0 1px 2px / 6%
Shadow · md0 14px 40px -12px / 25%
Shadow · lg0 24px 60px -30px / 25%
Section 06

Components, quietly.

Buttons, tags, fields, cards, quote. The component vocabulary stays small on purpose — type and color do the heavy lifting.

Buttons · bilingual stackPill · EN/KO 15px / 14px · gold + stone + ghost
Apply Now지원하기 Apply Now지원하기 Talk first →먼저 대화
Use: Marketing CTAs · gold on cream · stone on dark · ghost as secondary
Buttons · single-linePill · Inter 14 · cream / moss / ghost
Apply Now Read the story → View programs
Use: Inline links, breadcrumb CTAs, and any context where the bilingual stack is too tall
Buttons · on stoneReversed surfaces · gold or cream-ghost
Apply Now지원하기 Read the story →
Use: Closing bands, dark hero strips, footers · gold remains the primary call
Buttons · system / editorialUppercase 12 · 0.18em · primary, secondary, ghost
View all programs
Use: Editorial pages and admin · documents · the design system itself
TagsPill · uppercase 10.5 · 0.18em · 6×12
Discipleship One Korea Swiss base Intercession
Use: Program identity · dot color follows the program (DTS gold, DBS sage, SPL terra, One Korea Falls)
Form fieldSquare 1px border · 14×16 · focuses moss
Use: Application forms, contact, newsletter · Korean labels paired below English at 11/0.18em
Program cardCream surface · 14px radius · 1px stone-soft · hover lifts −3px
Discipleship · 제자훈련학교
Discipleship Training School제자훈련학교

Five months · three of teaching, two of outreach.다섯 달 · 가르침과 선교.

  • Apr–Aug 2026
  • Bilingual EN · KO
  • Château · outreach
Read more Apply for April4월 지원
DBS · 성경학교
Discipleship Bible School성경학교

Nine weeks of book-by-book study.아홉 주, 성경 공부.

  • Sep–Nov 2026
  • Bilingual EN · KO
  • Château only
Read more Apply for autumn가을 지원
SPL · 리더십
School of Pioneer Leadership리더십 학교

Three months for those already in the field.현장의 리더를 위해.

  • Jan–Mar 2027
  • Bilingual EN · KO
  • Château · cohorts of 12
Read more Apply for winter겨울 지원
Spec: 380px max · cream bg · dot color = program (DTS gold · DBS sage · SPL terra) · underline-on-gold text-link · ko line dims to 60% in EN-pref mode
Quote / pull-quoteCormorant italic 28 · open-quote in moss · 28ch max
When I first arrived I didn't speak the language of the place. The place spoke me into a language.
— Eun-ji, DTS '24 · Seoul
Use: Testimony pages, story features · dark variant available (gold open-quote on stone)
Section 07

Icons, thin and quiet.

A small set of single-stroke icons at 1.4 weight. The mark itself does most of the iconographic work — these support wayfinding only.

Color applicationSame icon, four contexts. Currentcolor inherits the surface — so an icon never carries its own brand color.

on cream
Stone on cream
on paper · accent
Moss on paper
on moss
Cream on moss
on stone · gold
Gold on stone

Specifications28px artwork in a 44px wirebox · single 1.4 stroke · round caps and joins · no fill

home
chateau
letter
global
place
scripture
community
cross
time
mail
approved
forward
Section 08

Slide templates.

Five 1280×720 templates that hold the brand through a presentation: title, section divider, content, quote, and closing.

Titleslides/TitleSlide.html →
Section dividerslides/SectionSlide.html →
Contentslides/ContentSlide.html →
Quoteslides/QuoteSlide.html →
Closingslides/ClosingSlide.html →
Section 09

UI kit · marketing.

A live homepage built on the system — the canonical reference for digital surfaces. Bilingual, photographic, with the chateau at the center.

Homepage · ywamchateau.comOpen full ↗